Free 2-Minute Audit

Is your ad spend actually working?

Answer 10 questions. Get specific, data-backed insights about where your pipeline leaks money �� not generic advice.

Response Speed
01

Do you respond to every lead within 5 minutes?

Speed wins deals. Response rates drop dramatically after 5 minutes. The first responder typically gets the business.

02

Do you have automated follow-up for new leads?

If a human has to manually respond to every inquiry, leads slip through on nights and weekends.

Lead Qualification
03

Do you qualify leads before your sales team talks to them?

Without qualification, your team wastes time on tire-kickers. Scoring leads by purchase intent means your team only talks to serious buyers.

Ad Performance
04

Do you know your actual cost per lead?

Not impressions or clicks — actual cost per qualified lead. If you can't answer this number off the top of your head, your reporting needs work.

05

Are you running at least 3 different ad creatives at a time?

Single-creative campaigns fatigue fast. Rotating and testing creatives continuously separates profitable campaigns from money pits.

06

Are you using smart/automated audience targeting?

Manual targeting is increasingly outperformed by platform algorithms (Advantage+, Smart Bidding, etc.) — but only when set up correctly.

Pipeline Tracking
07

Do you know cost per appointment — not just cost per lead?

Cost per lead is vanity. Cost per appointment tells you what your pipeline actually costs. If you don't track this, you're optimizing for the wrong number.

08

Do you review and adjust campaigns weekly?

Set-and-forget campaigns bleed money. Weekly optimization is table stakes.

Conversion Optimization
09

Do you retarget website visitors and ad engagers?

Most visitors leave without converting. Retargeting brings them back at a fraction of the cost of acquiring them fresh.

10

Can you attribute revenue back to specific campaigns?

If you can't prove which campaigns make money, you can't scale what works. Revenue attribution is the foundation of smart ad spend.

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